Conducting surveys online has become a very big industry. Online surveys offer many advantages over traditional paper based surveys. Conducting suveys over mobile devices can be even more advantageous in today’s context. They are much faster to conduct and the results are quickly available.
Mobile apps are another channel available for marketing. It is possible for app providers to push notifications or alerts to those who have downloaded their apps. Most of the times users have to take some actions when these notifications are received. Several options are available in mobile apps space which can be used for marketing. mSense is one such app which has been developed by ThoughtSpheres Technologies (http://thoughtspheres.com). the order of questions or we can have context based surveys. It’s also much easier to customize the look and feel of online surveys as compared to paper based ones. Scope of errors is also much lesser.
All these advantages have ensured that businesses in various domains are adopting these in a big way. Hotels, Restaurants, Hospitals, Educational institutes, Media & News are using this to get feedbacks on their services or products. Several companies are also using this to conduct employee satisfaction surveys. Surveys conducted on mobile phones allow users to respond any time from any place. Users may also feel more comfortable sharing details as they get lot of privacy.Several offerings are available from providers such as SurveyToGo, Survey Anyplace, SurveyPocket, SurveyMonkey which enable mobile surveys. However, what might be good is if we had a platform where users could do much more than answer questions. Users could have some discussions amongst themselves related to the surveys. They might also want to share some content such as audio or video files as their inputs. There might also be some interactive options such as chat.
We hope we’ll see these and more features in surveying apps soon.