In this world obsessed with ‘give me more’ attitude, even stark reality has earned the status of being lackluster. Augmented reality seems to be the answer by the digital world to this ever excitement-hungry milieu.
As the term literally suggests AR augments, enhances ,laces up the real world experience with additional digitally created features for a whole new and exhilarating experience beyond the real. Therefore, Augmented Reality (AR) is a technology which enriches a user’s view of the real world by super imposing computer-generated data such as sound, video, 3D models and other graphics and GPS overlays etc. thus elevating the senses of the user. It turns the viewing of a mundane object into an audio-visual extravaganza. Similarly, a normal view of a location can also be adorned with loads of relevant/contextual information keeping in view the needs of the user by leveraging this technique.
Recently,the niche technology called Augmented Reality (AR) has garnered the limelight with the popularity of game called Pokémon Go developed by Niantic for iOS and Android devices where the smart player is allowed to transcend between the real world and the virtual world of Pokémon. This has also been recently endorsed by the corporate biggies like Mark Zuckerberg, Tim Cook to name a few. It has been increasingly believed that the future of technology lies in AR. The AR flight is all set to take off universally.
However, the genesis of AR dates back to 1968. Harvard was the breeding ground of the first AR technology that year when computer scientist Ivan Sutherland (referred to as the “father of computer graphics”) created an AR head-mounted display system. It took more than a couple of decades for the first successful commercial AR application to find its form. It was in the year 2008, that the Munich (Germany) based advertising agency developed AR based advertising campaign for the automobile major BMW. A printed magazine ad of a model BMW Mini, when displayed in front of a computer’s camera, populated a virtual model on the screen. The interested customers were able to control the car on the screen and move it around to view various angles of the car by manipulating the printed ad thus allowing interaction with a digital model in real time. Obviously, it was a ground breaking, exciting experience for the users!
Ever since, the trend has caught up. Various leading brands adopted AR which is also sometimes referred to as Altered Reality to promote their brands. Though the list is endless, a few worth mentioning are Disney(Entertainment) , National Geographic(AV Media), Coca-Cola(Beverage),IKEA(Furniture),Virgin Atlantic (Airlines) ,Bennett & Coleman(Print Media),DeBeers(Jewelry),IBM(Retail),Converse(Shoes),Copenhagen,Canberra Airport(Airport),Axis (Bank),The small list itself bears the testimony to the fact that the cutting edge technology can find its take in almost all industries/sectors. Whether we consider this technology to be new or old, it is here to not only stay rather is surely going to augment!
Recently,the niche technology called Augmented Reality (AR) has garnered the limelight with the popularity of game called Pokémon Go developed by Niantic for iOS and Android devices where the smart player is allowed to transcend between the real world and the virtual world of Pokémon. This has also been recently endorsed by the corporate biggies like Mark Zuckerberg, Tim Cook to name a few. It has been increasingly believed that the future of technology lies in AR. The AR flight is all set to take off universally.
However, the genesis of AR dates back to 1968. Harvard was the breeding ground of the first AR technology that year when computer scientist Ivan Sutherland (referred to as the “father of computer graphics”) created an AR head-mounted display system. It took more than a couple of decades for the first successful commercial AR application to find its form. It was in the year 2008, that the Munich (Germany) based advertising agency developed AR based advertising campaign for the automobile major BMW. A printed magazine ad of a model BMW Mini, when displayed in front of a computer’s camera, populated a virtual model on the screen. The interested customers were able to control the car on the screen and move it around to view various angles of the car by manipulating the printed ad thus allowing interaction with a digital model in real time. Obviously, it was a ground breaking, exciting experience for the users!
Ever since, the trend has caught up. Various leading brands adopted AR which is also sometimes referred to as Altered Reality to promote their brands. Though the list is endless, a few worth mentioning are Disney(Entertainment) , National Geographic(AV Media), Coca-Cola(Beverage),IKEA(Furniture),Virgin Atlantic (Airlines) ,Bennett & Coleman(Print Media),DeBeers(Jewelry),IBM(Retail),Converse(Shoes),Copenhagen,Canberra Airport(Airport),Axis (Bank),The small list itself bears the testimony to the fact that the cutting edge technology can find its take in almost all industries/sectors. Whether we consider this technology to be new or old, it is here to not only stay rather is surely going to augment!