Mobile space is booming with the apps being offered to the users. There are billions of apps available in total if we consider all the platforms and around 90% of them are free. But which segments of apps are being used most widely.
Users are spending most time on which class of apps.According to various studies, Social Networking and Gaming are the two biggest areas, segment wise. Social networking sites like Facebook and Twitter have a big user base on the mobile platforms as well. Gaming apps like Angry Bird, Infinity Blade, Temple Run, Subway Surfers are also very popular.
Another segment which is growing very rapidly is the Photos & Videos one. Use of apps in this space such as Instagram, Path, Viddy etc. has grown rapidly in last couple of years. Productivity is an area where many cool apps are available which can handle some small tasks in a neat way. Some of the apps available in this domain are Clear, Trickster, Crosspost, Dunno. Music apps are also quite popular which are being used for listening to radio channels, playing favourite tracks or searching for specific numbers. Garagband, Songkick, Downcast, Musyc are some of the apps available.
These are some of the fastest growing segments in the mobile apps space. Of course, there are some other areas which are seeing rapid growth. Analytics applications which give useful information about user’s behaviour are gaining popularity.
We will discuss about those segments in a later post.